PR & Content Writing
Over four years, I've crafted compelling narratives across diverse formats, from strategic press releases securing national media coverage, to long-form articles exploring technology and culture, to in-depth interviews bringing expert voices to life. Each piece is designed to inform, engage, and drive meaningful impact.
Vinod Cookware x MasterChef India
Strategic press release bringing the partnership to life, organically securing national and international media coverage.
Cartoon Network: #TomAndJerryBdayBash
Nostalgic PR campaign reviving Tom and Jerry's legacy, celebrating the iconic duo's birthday with strategic storytelling.
Virtual Influencers in Marketing
Explored the metaverse, diversity, and the rise of virtual influencers reshaping modern marketing strategies.
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7 Most Successful Types of Creative Advertising
Explored how humor, minimalism, and strategic creativity combine to create memorable campaigns that resonate.
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Young Alumni Impact Award Winners
Highlighted alumni achievements and experiential learning journeys for Northeastern's College of Engineering.
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Changing Careers to Create Inclusive Technologies
Featured a graduate's journey from experiential learning to creating accessible, inclusive technology solutions.
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Why Beauty Brands Trust Chimp&z Inc
Explored how beauty brands leverage digital-first strategy and creative execution to stand out in competitive markets.
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Inaugural Young Alumni Impact Award Recipients
Featured graduates demonstrating how hands-on learning experiences shaped career trajectories and professional development.
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The Anti-Aging Effects of Rapamycin
Featured computational biologist Ram Hariharan's insights on Rapamycin's role in longevity and improved health span.
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The Importance of Google Analytics for SEM
Dissected how brands can harness analytics tools to drive measurable outcomes and optimize search marketing performance.
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The Times of a Better India
Covered the initiative's launch for Campaign Brief Asia, exploring how it celebrates India's progress and inspires collective optimism.
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Five-Factor Plan for Social Media Strategy
Outlined key tactics to strengthen digital brand engagement and create successful campaigns that drive measurable results.
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