PROJECT OVERVIEW
The Herb & Sip Tea Co. website redesign aimed to create an engaging digital experience for tea enthusiasts and provide reliable information about herbal teas. The process began with a brand discovery sheet, followed by a sitemap to structure the site, wireframes to map user journeys, and a visual style guide to align with the brand’s identity. Using Figma, Photoshop, and Canva, I designed high-fidelity prototypes for desktop and mobile, blending aesthetics with functionality. The redesign improved navigation, enhanced usability, and created a warm, visually appealing space reflecting the essence of herbal teas.
BRAND DISCOVERY
WIREFRAMES
THE CHALLENGE
During the redesign of the Herb & Sip Tea Co. website, a key challenge I faced was balancing the inclusion of valuable content for the company with ensuring an intuitive, user-friendly experience for customers. Striking this balance required careful prioritization of information to avoid overwhelming users while still highlighting the brand’s unique offerings. To address this, I continuously sought feedback from my professor, iterating on design elements and user flows to enhance usability. This collaborative approach allowed me to refine the website’s layout and content strategy, ensuring it met both business goals and customer needs effectively.
DESIGN PROTOTYPES
TAKEAWAY
Redesigning the Herb & Sip Tea Co. website was a rewarding journey that taught me the importance of balancing creativity with practicality. It helped me understand how small design choices can significantly impact user experience and how essential it is to keep both the business and the customer in mind. Through continuous refinement and feedback, I developed a design concept that aligned with the brand’s identity while prioritizing usability. This project reinforced my belief that great design is about thoughtful planning, attention to detail, and adaptability.